Every business should have an online presence, no matter what industry you are in. The one thing the many businesses don’t realise is the majority of customers will visit their website before making a purchase.
Having a website can be the difference of making or losing a sale which will directly affect the success of a business. Yes, having a strong online presence and a good quality website will affect a businesses revenue.
Retro Rocket has helped many business develop their online presence. Every business is different and as a result have different concerns and priorities. When it comes to a website – some businesses worry that they aren’t tech savvy enough and others worry about cost.
Retro Rocket has a solution for every business regardless of requirement or concern. If you still aren’t convinced that a website is what your business needs then here are some points to convince you:
Can your business be trusted?
Without a website your business may be seen as unofficial. A website is like a digital business card where you document what your business does, what your business believes in, how customers can contact you. Today, a website is the single most means to confirm that your business is official.
Does your business have an identity?
Everything should have an identity, especially your business. A brand is how customers recognise your business – this comes in the form of what your customers have seen, heard and experienced.
Your businesses brand should come in the form of vision, goals, products and customer experiences. A website is the perfect place to highlight the validity and quality that your business provides its customers.
How do your customers find you?
If a person needs a product or service, like a plumber, the first thing they will do is pull out their smartphone and Google “plumber near me”. Then they will click on one of the top 5 links. We live in a day and age where the majority of your customers will either have a smartphone, a computer or both. If you don’t have an online presence then how will all these potential customers find you?
A website is the perfect way to attract new customers.
Time is money and customer service is everything
A business receives many phone calls asking for simple pieces of information, like “What time do you close?”, “What is the size of your product?”, “How much will that cost?”, etc. A website is the perfect solution to provide these answers to your customers. This will allow your business to focus on more important tasks within the business and in turn be more productive. A productive and efficient business is a profitable business.
Updates & Announcements
A website is an ideal place to tell your customers about your businesses success and news, about a new product or service. This will improve your online footprint and keep your customers informed of your businesses success and growth. This will also improve trust between your business and your customers as they will rely on your website for useful information that pertains to your business.
Digital Marketing
Marketing is a delivery model to attract customers to your business. A website is the perfect tool to ensure that your marketing efforts are accurate and attract your businesses target market. A website in conjunction with digital marketing is a tool, when used right, will allow you to refine your product or service to better serve your customers, attract new customers and grow your business.
Today a website is crucial to a businesses success. I strongly recommend you get one.